Gekka (月下) is a Japanese restaurant features natural fresh ingredient and authentic Japanese cuisine. With the meaning of under the moon, the brand identity is created with the mood of a sip of Japan in a moonlit night.
I began with the image of moon and the calligraphy of 月(moon), using these two elements to create a new typeface can be recognized as 月 meanwhile implying the peacefulness of the cloudy moonlight atmosphere and the freshness of the ingredient.
The other direction was using the circular shape of moon combine with the image of fish which is widely used in Japanese cuisine. For the rounded corner treatment is mimicking the trace of soy sauce. This solution was the final direction for it unites all ideas with simplicity.